TRUGEN

2 April:

Actor Lee Min Ho has extended his endorsement contract for men’s clothing brand, ‘Trugen‘.

His original contract was scheduled for a duration of six months to a year, but he’s just agreed to lengthen it to three years.

Fashion industry officials named Lee Min Ho as one of the best male actor-models. They stated, “His height of 187cm and his ‘model’ aura really help him out as a model. The effects of this synergy as a young star is significant.”

Although he’s received a lot of requests to model for different clothing brands, he chose to stick with ‘Trugen’. Some fashion industry representatives have praised him for this show of brand loyalty.

Source: Sports Today via Nate via allkpop

11 Februari:

 Menswear brand TRUGEN teamed up with actor Lee Minho to unveil their 2011 S/S line.
Known for his ‘cold city guy‘ image, TRUGEN outfitted their exclusive model in designs that fit well with his stylish-yet-smart look. Their 2011 S/S line divided their concept into three categories: ”Light & Well“, “The Journey“, and “American Dream“.
For a season defined by comfort and quality, TRUGEN went for a minimalist design and fit to match it.

Functional materials were used to promote well-being, and colors were selected based on the TRUGEN’s desire to promote ‘vitality’; dark colors like blue and black, urban green, and some neutral shades were tempered with accents of pinkish red and purple.
TRUGEN has been a hot label ever since they’ve increasing their sales rate by 50% in January 2011. Specifically, the newly opened ‘S+ by TRUGEN’ mall received high ranks and is ever-growing. In the second half of last year, the expanded and renovated complex stores in Sokcho, Ansan, and Daegu sold more than 40% of total sales.
Lee Minho’s advertisment cuts and the new arrivals can be found at the 130 stores nationwide, and through TRUGEN’s official website.
Source: Seoul NTN via Nate via allkpop