ETUDE

4 Mar:

Earlier, we reported that cosmetics brand Etude House picked up two of Korea’s biggest superstars to help endorse their products this year. After releasing numerous teasers and photo shoots with SHINeeand 2NE1‘s Sandara Park, Etude revealed Part 1 of their “Kiss Note” featuring Jonghyun, Part 2 featuring Key, and now Part 3 has been released.

Part 3 is titled, ‘The story of Orange color lips is falling in Exciting Love‘. In the video, Sandara Park’s latest ‘Kiss Note’ target turns out to be none other than the coffee barista and SHINee maknae Taemin. Like in Parts 1 and 2, Sandara daydreams then writes Taemin’s name in her notebook with a coral lipstick. She eagerly awaits as he walks over, but as the poor barista leans in for the smooch, an interruption presents a hilarious twist to this episode.

Check out the video below!

Source: allkpop
1 March:

With the release of the CF with 2NE1‘s Sandara Park to endorse Etude House, SHINee has set off to further promote the brand.

On Febraury 29th, SHINee’s Jonghyun, Key, and Taemin attended the ‘Dear My Lips – Talk Beauty Class‘ at Seoul Gwanghwanmun for photos.

With the campaign concept revolving around the expression of emotions through the color of the lips, Etude House opened its new lipstick line, complete with 24 various colors inspired by a woman’s emotions.

With an oversized props in their hands, the boys displayed their adorable side as they posed for the camera.

Source: allkpop

Earlier, we reported that cosmetics brand Etude House picked up two of Korea’s biggest superstars to help endorse their products this year. After releasing numerous teasers and photo shoots with SHINeeand 2NE1‘s Sandara Park, Etude has now revealed Part 1 of their “Kiss Note” story.

Part 1 is titled: The Story of Coral Color Lips in the Day Love Begun Shyly. In the video, Sandara Park is a student in class only to receive a kiss on the forehead from teacher Jonghyun after writing his name in the notebook.

Check out the video below!

Episode 1 : The start of coral lip’s tender shy love.
Is it possible to express myself in color? Tender shy coral
If you write the name of the person you want on this KISS NOTE then you will kiss him…?

Source: allkpop
22 Feb:

Cosmetics brand Etude House will soon be unleashing the dramatic CFs for their upcoming ‘Kiss Note‘ campaign starring idol group SHINee and 2NE1‘s Sandara Park.

Ahead of the CF’s official release on March 1st, Etude’s marketing team has unveils still-cuts from Dara’s commercials with the SHINee boys. So far, they’ve released three albums, each dedicated to a single member.

Jonghyun transformed into a charismatic professor, whom Dara moons over in class. Key is the star basketball player on the college team, while Taemin plays a barista who can’t seem to resist Dara’s charms.

Image: Etude House’s official Facebook - allkpop
19 Mei

As the endorsement model of “Etude House“, Sandara Park is back with another cute CF for the makeup brand.

This time, she stars as a charming beach girl for the CF titled, ”It’s Summer”.

In Korean, it’s written as “Yeoreum ee da“, but to add a pun, the company transformed the saying to “Yeoreum ee dara!” so that it spells out Dara’s name at the end.

Making every aegyo pose you can think of, Dara will surely help ‘Etude House’ sell out the special mascara she’s promoting!

Source: allkpop
28 Februari:
2NE1’s Dara released a teaser video for her “Precious Mineral BB Cream” CF with makeup brand ETUDE!
The CF revolves around the theme, ‘brightening your complexion’, and so Dara is seen with a team of ‘pearl lighting experts’ who follow her around all day with lamps to visually demonstrate the wonders the product does for your skin.
2NE1’s manager, ‘Zzangmae‘, also made his CF debut with a cameo appearance as one of her lighting experts near the end of the CF.
The final CF will be released on March 4th, but until then, check out the teaser below!

Source: allkpop