Promoting global denim brand, Levis, Goo Hara had a photoshoot in Hong Kong for the fashion magazine, ‘W Korea‘. For the April photoshoot, Goo Hara transformed her cute and adorable image she’s most known for, to a more bellicose image with smoky eyeliner and mussed hair.
Rocking sleek denim jeans, powerful red ankle skinnies, and a feminine denim one piece, Goo Hara proves that she looks sexy with any style. In addition, with the clothes she gives a small peak at her rock hard abs, Goo Hara is receiving much praise.
Meanwhile, KARA is preparing for their Japanese tour concert, which will start on April 15th at Yokohama.
Source: Donga via Nate - allkpop
20 Feb:
Girls’ Generation YoonA, f(x)‘s Sulli, and SHINee‘s Taemin recently participated in a new photo shoot together.
This was the first photo shoot for French brand ‘Carven‘ and these pictures were taken during their special ‘Youtube Relay’ event and the pictorials have finally been revealed through the March publication of fashion magazine W Korea.
The shoot took place last month on January 19th and 21st, and many of the SM Entertainment stars took part including Girls’ Generation members YoonA & Seohyun, SHINee’s Jonghyun & Taemin, f(x)’s Krystal & Sulli, and SM’s rookie group EXO as well as other fashionistas under SM Entertainment.
A video recording of the photo shoot was streamed live via Youtube, and altogether received over 1,800,000 hits online from Youtube users all over the world.
This shoot is a special treat for fans, as they well be able to see a fresh and fashionable side to some of the members of EXO.
The full pictorials from the shoot can be found in the March edition of ‘W Korea’.
Source: KoreaTimes via Nate - allkpop
28 December:
On December 27th, new pictures of the full photoshoot were released on their official homepage, along with a break down of the classic yet futuristic pieces the boys are seen wearing. The theme of the photoshoot was described as, “Explosive energy coming from innocent souls. The seven members have risen to the top of the K-Pop stars – INFINITE’s high fashion moment.”
The boys are seen wearing various pieces from Codes Combine, Calvin Klein, VIVA, KTZ, Horaoe, and Topman by Daily Projects, Mvio, Lacoste, and Prada.
The rest of the full spread can be seen through the January 2012 issue of ‘W Korea’ magazine.
On the 27th, his agency Story Entertainment released a few pictorials from his ‘dark vampire’ photo shoot for W Korea Magazine.
Park Si Hoo wore dark eye smokey makeup and a long coat for the photo shoot, rocking a cold and intense look that’s different from his everyday sweet image.
During the interview, the actor remarked, “When I first began acting, I faith that I would be successful. It was when I didn’t know any better, but I think it’s because of that faith that I was able to keep going without giving up.”
The rest of the photos from his photo shoot can be found in the January 2012 edition of W Korea.
1 November:
Aptly titled “CHEMISTRY”, the pictorial has been released online in two parts. Dressed from head to toe in a Calvin Klein wardrobe, the duo is clad in neutral tones with pieces including a vintage leather jacket, print shirt, denim jeans & trousers on T.O.P and a black bra, briefs, denim jeans and knit cardigans & dresses on Yoon Eun Hye. The look is completed with T.O.P’s hair in a slicked back side park look, and Yoon Eun Hye’s subtle smokey makeup.
With the combination of Big Bang‘s signature rapper and one of Korea’s most popular actresses, this is easily one of the most highly anticipated batches of eye candy this month.
Source: W Korea - allkpop
23 October:
The magazine included snapshots of Go So Young preparing for the event at the W Hotel, while in attendance at the actual event, and photos of her backstage.
After the show was over, Burberry’s Chief Creative Officer Christopher Bailey who was surrounded by a large crowd backstage reportedly ran to Go So Young immediately after spotting her in the crowd. This only further proved that the actress has made herself known amongst amongst the international celebrities and fashion authorities.
Source & Image : MoneyToday StarNews via Nate - allkpop
On October 20th, the 6th Breast Cancer campaign ‘LOVE YOUR W‘ was held at ’The RAUM’ in Yeoksam Dong.
‘LOVE YOUR W’ is organized by W Korea and the campaign promotes early screening for detecting breast cancer in order for women to live a beautiful and healthy life.
Top stars were in attendance including : SNSD‘s Jessica, Kwon Sang Woo and his wife Son Tae Young, Oh Ji Ho, Yoon Eun Hye, Lee Seung Yeon, Kim Wan Sun, Uhm Ji Won, Lee Yo Won,Kim Joo Hyuk, Yeon Jung Hoon, Lee Ji Sun, Kim Hee Ae, Lee Jin Wook, Na Seung Yeon, Ok Joo Hyun, Jeon Hye Bin, Min Hyo Rin, Yoon Gun, Park Joong Hoon, Yoon So Yi, Jung Gyu Woon, Park Ji Yoon, Jung Seok Won, Seo In Young, Yoon Jin Seo, and Han Hye Jin.
Source: Nate - allkpop20 Oktober:
She looked absolutely mesmerizing exposing her bare shoulder in a long ruffled skirt, and gave a fierce pose in a gold-colored tube dress that traced her long, shapely legs. Her flashy yet delicate & feminine pink eye-make up caught the attention of netizens everywhere.
Earlier in the year, W Korea revealed pictorials from ‘SM Town Live in Paris’ pictorials featuringSNSD, Super Junior, TVXQ, SHINee, f(x), and many others.
Although the shoot took place in the early morning hours after their SM concert in Paris, the fans reportedly still showed up, trying to steal a glimpse of their favorite artists.
Source & Image: Twoji, DCInside , SeoulNewspaper - allkpop19 october:
Shot in a New York City hotel, Yoon Eun Hye & T.O.P sport Calvin Klein jeans in “Stud Denim” and “Black Denim”, respectively. While the environment is simple and the duo keep their clothes on (for the most part), T.O.P and Yoon Eun Hye get steamy with their intimate yet relaxed chemistry.
Make sure to wipe your drool after checking out these photos, and stay tuned for the rest of the photospread!
Source: allkpop
27 August:
The September issue of ‘W‘ magazine exhibited how Han Hye Jin was able to pull off yet another transformation by showing off a strong image that differed greatly from her usual girlish one.
For this pictorial, Han Hye Jin channelled the look of a vixen her sharp features and dramatic makeup. Her curvaceous figure was outlined sleekly, and she was able to grab the title of ‘fashionista’ with her mix-and-match styling.
On set of the photoshoot, Han Hye Jin handled every situation with leadership, exhibiting assertive and bold poses. She threw her away the constraints of her typical image by engaging in skinskip with her male partner, Kim Tae Hyung. The results were sexy and mysterious, and it seemed as if Han Hye Jin was able to tell a story without sparing any words.
Han Hye Jin is currently an MC for SBS’s “Healing Camp“, which is becoming quite popular with viewers thanks to her compassionate image.
Source + Photo: OSEN - allkpop
A representative from W magazine stated, “Son Dambi has a very good body as well as an ability to quickly understand concepts so whatever outfits or makeup she puts on, she can pull it off. For this photo shoot, the concept was contradiction through boyish attractive qualities as well as sexy feminine qualities, and Son Dambi was able to express it perfectly with her own personal charm.”
Son Dambi herself later tweeted, “W magazine! It doesn’t seem like it’s me,” along with photos from the shoot.
Fans commented, “She’s a singer who always surprises me with different concepts, very cool,” “She pulls off both contradictory looks very well,” and “There aren’t many people who can pull off both looks.. she’s the best!”
Source+ Photo: Star News and Sports Chosun via Nate - allkpop26 August:
For this photoshoot, Yoon So Yi did a reinterpretation of traditional fashion with a modern twist.
Wearing a modern mix-match of the Korean traditional ‘hanbok’, Yoon So Yi displayed her alluring beauty with make-up that accented her eyes.
In order to shoot photos that were picturesque, Yoon So Yi gave a variety of poses and expressions and worked in front of the camera with absolute sincerity.
One staff member at the photoshoot commented, “Actress Yoon So Yi is a model who perfectly understood the concept of the photoshoot and increased the quality of the shoot with her various poses and expressions. As much as she is an actress who acts, when she was doing the photoshoot, she acted in each shot to bring out emotions and amazed us with her a high level of concentration.”
Source: Newsen via Nate - allkpop19 August:
She showed off the sexy figure through a recent fashion magazine photoshoot with W. The photoshoot was held in Seoul Gangnam and for this photoshoot, Son Tae Young wore various brand name fashion props and accessories, showing a sexy appeal with her smokey bold grunge makeup.
W Fashion senior editor Kim Seok Won revealed, “Son Tae Young’s expressions are so good. She was able to be slick, feminine, sexy, youthful, and showed off a wide range of appeals. In addition, she also posed for the camera wonderfully, which allowed production to be easier and flow smoothly“.
Source: Newsen via Nate - allkpop18 August:
Shin Min Ah, who recently became the new model for cosmetics line ‘Hera‘ by Amore Pacific, showed off an elegant look that was both mysterious and alluring.
The concept for this photoshoot was ‘An Actress With A Mysterious Vibe‘, and Shin Min Ah digested this concept well through her cool expressions and chic dresses.
Her wavy hair and vibrant red lipstick also reflect this autumn’s trends.
This photo session took place in New York City with photographer Yelena Yemchuk, who’s known for her emotional pictorials.
Yelena Yemchuk praised Shin Min Ah by saying, “She is an actress with beautiful eyes that make you feel like you’re going to fall into them the second you see her. In short, she’s an inspirational subject to work with on a photoshoot“.
This pictorial can be found in the September issue of ‘W Korea’ and on www.wkorea.com.
Source + Photo: Asian Today via Nate - allkpop21 June:
Son Ye Jin turned into a modern, uptown woman in the recent Piaget photoshoot for “W Magazine“. From the modern office look to the charismatic white suit along with the white dress look, Son Ye Jin beamed her seemingly endless beauty wearing numerous styles with ‘Piaget’ jewelry.
For the photoshoot, ‘Piaget’ brought in a cuff watch that cannot be found anywhere else in the world, for it was the only one manufactured.
The Limelight Paradise cuff watch laced with 1,676 diamond pieces (which amount to 23.3 carats) and 80 white akoya pearls, caught the attention of every single staff member working at the set with its extravagant shine. The unique piece’s value is estimated to be around $1,000,000 USD.
What caught even more attention than the spectacular watch was that guards from a professional security guard company were hired to protect the jewelry. The entire jewelry collection that Piaget brought this day for the photoshoot amounted to a total of approximately $3,000,000 USD.
Son Ye Jin made the staff cheer on every cut, addressing perfectly matching poses and facial expressions to each and every style of clothing and jewelry. The staff praised Son Ye Jin for her passionate and focused manner towards the photoshoot, despite its arduous 8-hour-plus run.
Son Ye Jin’s ‘Piaget’ shoot will featured on the July issue of “W Magazine”.
Source: allkpop
20 June:
The slogan for Cartier’s LOVE Collection is, “What is the limit to your love?”
In response to this question, they will release a short film that depicts the relationship between a hearing-impaired woman and a musician as their shared love and sadness create a process of healing.
The highlight will be the kiss scene between the two actors. In the video, Lee Min Jung will also show her charms in a unique short white hairstyle that can be seen in the picture above. While the style is very unique and uncommon, she still manages to look her usual stunning self. Jang Geun Suk will show his natural hairstyle and dark eye make-up, looking like a musician that any girl would fall for.
The short movie will reveal a moving love story between the two actors as they simultaneously show off their unique style and fashion for Cartier’s new collection.
24 Maret:
Actress Moon Geun Young has become designer Ji Choon Hee’s muse for ‘W Korea‘.
For the magazine’s latest issue, Moon Geun Young modeled pieces for the 2011 F/W Seoul Collection, where she wore clothes prepared by designer Ji Choon Hee.
Designer Ji Choon Hee expressed, “I wanted to bring out the image of a woman wearing dresses from her mother’s closet, along with a coat. A mature look by the street corner.”
A representative from the set commented, “When we were shooting the pictorial, we could sense the actress in her. When we asked to see a ‘moist eye frame’, within 10 seconds tears were able to emerge in her eyes like dewdrops. It was different from shooting a model, and it was a photoshoot where we felt her presence as an actress.”
This photoshoot will be revealed through the newest issue of ‘W Korea’.
22 Maret: 
Back in February, “W Korea” had followed actress Im Soo Jung to Germany, where she attended the Berlin Film Festival with her “I Love You, I Love You Not” co-star, Hyun Bin.
During her red carpet walk, Im Soo Jung stunned photographers with her beauty, which was further emphasized by a sleek backless dress specially designed by Jung Goo Ho.
Normally, Im Soo Jung is difficult to find outside of her projects, but through this interview pictorial, she was able to give fans a glimpse into her life (though she was thousands of miles away from home).
Musing over the fact that she was now in her early 30s, Im Soo Jung expressed, “As actors age, their acting skills and emotions get better.” She has also mentioned her desire in trying music and writing after her 40s.
21 Maret:
The photoshoot was completed under the theme of expressing what goes on behind-the-scenes of the lives of rock stars once they leave the glitz and glam of the stage.
“W Korea” took charge of the photoshoot fashion film for “Style Magazine” to exclusively air. ”10 CORSO COMO Seoul” will also be displaying and selling the shirts, jumpers, and smartphone cases designed personally by the Big Bang members themselves.
The impressive collaboration project will be unveiled for the first time through 10 CORSO COMO Seoul’s launching party on March 24th. Behind-the-scenes stories and cuts can be seen through OnStyle at 11 PM KST on the same day.
The Wonder Girls‘ leader Sunye has captured fans with her sweetheart looks and caring personality, but with a recent pictorial in WKorea magazine, the idol has proven that she can pull off a dark concept just as easily.
In the April issue, a photo spread appropriately titled “Double Face” features Sunye undergoing an avant-garde-esque transformation, giving a hauntingly beautiful aura with her pixie-like high cheekbones and piercing gaze.
15 Maret:
The photoshoot’s concept was ‘In 2 Color‘ , it utilized colors which were expected to be popular for the upcoming spring season, such as red, orange, pink, and blue. Kahi and UEE sported these colors wearing bold outfits that bring together a fun mix of disco and pop art.
Those who viewed the photos commented, “Just looking at it makes me feel like spring has come” and “They sure are the terminators of all those with great bodies.”
Currently, both Kahi and UEE are working on their upcoming After School album.
26 Februari: 
The actresses wore their own unique dresses with different makeup to accentuate their personal charms. They also gave small descriptions of each other for the interview.
Cha Ye Ryun said about Park Han Byul: “She’s transparent. She’s very pure and nice so she doesn’t seem like a celebrity. You may think she looks snobby but she’s very cool and honest. She likes playing golf and bowling, and her active lifestyle is kind of surprising.”
Yoo In Na said about Yoon Eun Hye: “She’s like an artist. She’s very detailed and talented so she can draw very well and do her hair and put on makeup like a professional. She also styles clothes very well.”
Yoon Eun Hye said about Cha Ye Ryun: “She’s a child-adult. She has a lot of experience so even if you don’t say anything, she knows what you’re feeling. She looks cold but she’s always warm and bright that she makes the filming atmosphere loud and cheerful. ”
Park Han Byul said about Yoo In Na: “Her real personality is not any different than the ones show in “Heroes” or dramas. She’s not fake so even as a girl, she’s a very cute and lovable person. ”
The actresses also had individual shoots, like the one with Yoon Eun Hye shown below. She sparkles in a flattering gold dress, with layers of fancy necklaces. Her stylish side swept hair and smoky eyes make her look very fierce and commanding.
Photo source: style.co.kr via allkpop
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