While that may not sound surprising (Korean brand, Korean model), Jack & Jill is known for using only famous foreign models. Thus, their decision to hire Yoo Ah In caused considerable shock in the fashion industry.
Jack & Jill’s marketing manager, Lee Hye Jin, explained, “We chose Yoo Ah In not only because of his image as an actor, but also because he has a character that does not follow rules and enjoys freedom. We thought this character fits well with the image of ‘Jack’ so we decided to pick him as our image model.”
For his photo shoot, Yoo Ah In went to America and took pictures in various places, from metropolitian cities to deserts. They went with the concept of ‘Yoo Ah In’s impromptu trips‘. Interestingly enough, it’s said that Yoo Ah In personally styled his outfits.
The pictures and videos from his photoshoot will be revealed in their entirety through Jack & Jill’s homepage and through various fashion magazines by the end of this month.
Source + Picture: The Star via Naver via allkpop
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