Unlike the comedic sides the boys have been showing so far for their CFs, the photoshoot made use of their bright and friendly personalities to exude a boy-next-door charm. Twenty lucky fans were also invited to the event and allowed to take personal pictures with the boys as well as participate in an impromptu fan signing opened by the boys.
A representative stated, “Their innocent image has garnered them quite the formidable fanbase of all ages. Their clean image fits very well with the brand concept BHC Chicken aims for, and we’ve been receiving positive results thus far. This time, we paid special attention in bringing out the natural side of 2AM for our posters.”
15 April:2AM has returned with their comical skits for their chicken CF with “BHC Chicken“!Divided into two different parts, the boys were asked to express the joy of waiting for a BHC chicken delivery in a variety of different ways. Like their previous CFs, the latest versions have put emphasis on their ‘kkap‘ and comedy potential with dynamic gestures and facial expressions.
A representative revealed, “We felt that 2AM’s bright and bubbly image fit well with the clean image of BHC Chicken, and thus decided to sign them on as our exclusive models once again. The latest CF release put focus on using 2AM’s friendly image to help expand our brand to a more diversity of age groups.”
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