Etude House

18 November:

Cosmetics brand Etude has shared a charming video featuring their newest models, SHINee!

SHINee helped endorse the brand’s ‘sweet‘ image by wearing pastel-toned outfits, resulting in an undeniable ‘sweetheart’ look.  Thwacking each other with pillows and posing with giant product replicas also brought a sense of fun to the overall shoot.

The staff also interviewed SHINee about their favorite products, favorite make-up looks, and more.

Check out the video below!

Source: allkpop

3 Mei:

2NE1’s Dara transformed into a lovely ‘Hawaiian lady’ for Etude House’s summer season collection, “2011 Aloha Makeup.”

Dolled up in pink lipstick and a cute flower accessory in her hair, Dara’s more than ready to jump over spring into the summer season for the warm beach.

This new collection is special in that it features a variety of refreshing colors representative of Hawaii and their tropical beaches. The added bronzing effect is expected to give a youthful glow to any skin tone.
Source + Photos: Star News via Naver via allkpop
16 April:

Earlier this week, we covered a few photos featuring 2NE1’s Sandara Park playing hide-and-seek at a vacation resort. It’s been revealed that Sandara was there to shoot a new commercial for makeup brand, ‘Etude House‘.

These photos gave a sneak peek into Etude House’s new summer line, ‘Aloha Girl‘. Sandara looks to be enjoying what hopefully was a warm sunny day at the beach.

Source: Oh Dara! via allkpop