Naver’s project is unique in that it brings together famous figures who can turn their talents into ‘contents’ in order to raise Naver’s virtual charity currency, ‘Happy Beans’, which they can donate to the organization of their choice. Lee Hyori, being a singer, used her singing talents for a new digital songwritten and composed by Lucid Fall.
Titled “Please Stay Behind“, the song is written from the perspective of an abandoned animal. As expected, all profits will go towards the animal shelter of her choice.
Lee Hyori will also be using her fashionista status to hold a fashion event. Naver Bloggers with the most donations will be given a fashion piece personally selected by Lee Hyori herself. She’ll be choosing 20 special Blogger donators to accompany her for her volunteer work at an animal shelter next month.
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