CF Stars

14 June:

Which stars make the most money from endorsements?

Recently, the top 7 male and female CF (commercial film) stars were revealed based on how many different products they had endorsed from June 2010 to May 2011. However, based on profits during a one year contract period, it appears that Lee Young Ae tops the money list with around $1.1 million USD earned as a CF model. Popular idol group Big Bang followed her up on the list with approximately $1 million USD from advertising products such as cell phones and beer.

‘World Star’ Rain and actress Go Hyun Jung are close behind the boys with $920,000 USD each. In places such as China and Thailand, Rain has even more advertising endorsements than some of their native people and despite being forty-years-old, Go Hyun Jung is still beautiful and creates a lovely atmosphere for her luxury make-up and coffee CFs.

Idol groups 2PM and JYJ each have earned about $740,000 USD. 2PM’s agency said, “Even though the boys are currently resting from activities, they’re still busy with advertising promotions and filming schedules. When an advertisement calls for both strong and manly charisma, everyone wants 2PM.”

‘Sexy diva’ Lee Hyori and the recently discharged Jo In Sung have also earned around $740,000 USD. While Jo In-Sung was in the army, many top stars were busy appropriating his CF contracts. After gaining a lot of popularity through the drama ‘Secret Garden’, Hyun Bin had received about $640,000 USD as a model and over $3.7 million USD from advertising before he enlisted in the army. Lee Seung Gi made between $460,000 and $550,000 USD.

A person who works in the advertisement industry explained, “A CF star’s payment is decided based on the person’s image and popularity.” Considering the top names mentioned in this article, this comes as no surprise. While some of them didn’t make the list for endorsing the most products in a year, they made this list for earning the most money.

Source & Photo: Ilgan Sports via allkpop

Fans are familiar with the importance of CF deals, as they bring in larger profits than most other sources of income for celebrities.

To see who the top CF stars in Korea are, Daily Sports compiled a list of the top seven, as rated by the number of products they’ve endorsed from June 2010 to May 2011. Check out the list below!

-

1. Lee Seung Gi: First place goes to none other than Lee Seung Gi, who’s endorsed a total of 12 products this year. From cosmetics, fridges, and even banking, he’s got all of the best products under his belt. Thanks to his image transformation from the ‘nation’s little brother’ to a strong, independent man, he’s captured the hearts of industry representatives as an almighty entertainer and ‘CF King.’

2. Big Bang: From cell phones to cameras, beers, automobiles, and even ice cream, Big Bang is endorsing a total of 10 products thanks to their wide fanbase. The styles of each of the five members are also unique, so they’re able to portray a wider variety of images.

2. 2PM: Their beastly image certainly did wonders in breaking through to the advertisement market. With various drink CFs under their belt, they’ve tied with Big Bang for a total of 10 endorsements. They’ve even signed a two-year contract with one drink company. The secret behind their success is that all they need to do is go topless to achieve high sales.

4. Song Joong Ki: Ever since “Sungkyunkwan Scandal“, this actor’s been on the rise and currently has a total of eight endorsements under his belt, ranging from cosmetics to cameras, pizzas, and laptops.

4. Hyun Bin: Although he’s currently serving in the army, fans can still see him on the small screen. The success of “Secret Garden” earned him a total of eight endorsement deals, six of which were shot within the two months before his enlistment. MBC’s representative revealed, “When a drama hits jackpot, you can make an advertisement without the need for any other special storytelling. His popular phrases won’t be erased from the minds of consumers.”

6. Jo In Sung: Though it’s been only a month since his discharge, he’s already on the rise to becoming one of the top stars of the advertising industry. Jo In Sung’s become the new face of various smartphone and beer brands, for a total of seven deals. He’s reportedly earned $4 million USD in just CF recordings alone.

7. Won Bin: Although he isn’t seen often in dramas or movies, his handsome looks is still a favorite amongst advertisers. His looks are captivating enough to hold the attention of consumers with just one glance, so it’s no wonder why he’s so popular. A representative of the industry stated, “The popularity of ‘The Man From Nowhere‘ really escalated his sexy image, so he’s a popular choice with female consumers.” Won Bin rounds out the list with a total of six CFs.

The following are the rankings for the girls:

1. SNSD
2. Lee Min Jung
2. Kim Yuna
4. Shin Min Ah
5. IU
6. Hwang Jung Eum
7. Lee Na Young

Source + Photos: Daily Sports via allkpop