UNIONBAY

1 Feb:

KARA‘s Seungyeon, Jiyoung, and actor Lee Min Ki are throwing a special party with clothing brand, ‘Unionbay‘!

The three celebrities took part in a photoshoot with the theme, ‘Play Different‘. Seungyeon, Jiyoung, and Lee Min Ki delivered a refreshing twist to the ‘play date’ idea by setting up a campsite on set.

A representative revealed, “The three were quite awkward at first when the shoot began, but after a little while, Jiyoung gave her killer smile and said, “Min Ki oppa~” with aegyo. She captured the hearts of all male staff members on set.”

Source: TVdaily via Nate - allkpop
14 November:

IU and Seo In Guk have finally unveiled their winter pictorial for apparel brand, ‘Unionbay‘.

The photoshoot’s concept this time around was ‘Winter lovers‘. IU and Seo In Guk certainly delivered a cozy, if not playful series of shots as they goofed around with props and posed comfortably together.

As for Unionbay’s new collection, the designers brought back traditional winter patterns, like snowflakes on their accessories and sweaters. They also gave a pop of color to the season’s usual humdrum palette, and added a touch of glossy shine to their padded outerwear.

Source + Image: Dispatch - allkpop

12 October:

Apparel brand UNIONBAY is getting ready to reveal their winter advertisements with the help of their endorsement models, IU and Seo In Guk.

Having worked together on several photoshoots before, the two showed off their teamwork and close friendship as they posed for the camera with mischievous expressions.

Source + Photos: Newsis via Nate - allkpop
21 July:

On July 21st, Unionbay tweeted a photo and gave fans a sneak peek into their fall collection photoshoot featuring their models Seo In Gook and IU.

In the photo, IU is wearing a cute and innocent looking knit dress while Seo In Gook is wearing stylish fall attire as they’re waiting for the photoshoot to begin.

However, some of the attention has strayed from the stars to the stylist that was caught on camera. In the picture, the stylist appears to be lifting IU’s skirt as he is touching her hip area.

Netizens commented, “That stylist must have saved the world in his former life” “This is a risky photo” and “I want to style IU for one day…“.

Source: JoongAng via Nate via allkpop

23 June:

Singer IU modeled the same outfit in two very different ways for clothing brand UNIONBAY.

In the first picture, she shows a very innocent little tomboy look with short hair. In the second photo, she gives a “marine girl” look with long hair and a cute pose.

The IU we are used to is nowhere to be seen in the photo of her as a boy, as the boyish haircut wig definitely transformed her whole look. The second one is more typical and girly.

Netizens wrote, “Of course IU does this! The same clothes but different feels!”, “I pick the tomboy IU”,and “She is so cute in both.”

Source: TV Daily via Nate via allkpop

5 April:

UNIONBAY spokesmodels IU and Seo In Kook recently posed for the brand’s summer catalogue.

Star photographer Kim Hyun Sung led the photoshoot, and its said that both singers showcased perfect synchronization, impressing all the staff members. In fact, the bold singer and rising teen star are reportedly fairly close, as they support and cheer each other on during their respective album promotions.

Their bright friendship can be seen through the fashion catalogue, thanks to the bright smiles and energetic poses. IU and Seon In Kook donned various looks for the shoot, including the ’striped marine look’ and the ‘vivid casual look’.

Source: Newsen via Nate via allkpop