In the cut throat competition of today’s idol market, good looks and talents just aren’t enough to get you far anymore. A successful idol group requires a successful team of staff backing them to give them that extra push to really shine, which is no secret to any longtime K-Pop fan.
Pledis Entertainment’s NU’EST has been selected as one prime example of such a case, as they’re now regarded as a group that houses everything from powerful performance styles to vocal talents, and now, even clever marketing tactics, to really capture and secure the hearts of fans.
Even before their debut, their company launched buses and TV ads promoting their debut, as well as holding several fan signings to get to know fans on a closer level. They also made sure to include fans that live out far in the suburbs by actively attending movie events and releasing ‘Pledis Boys‘ magazines to update everyone on their progress.
A representative of Pledis expressed, “NU’EST finds it important to converse directly with their fans. Such methods are a way for them to realize how precious their fans really are. We’ll continue to work to bring them closer to their fans with various events.”
Source: BNT News via Naver - allkpop
20 Mar:
Fans will now have a chance to get to know hot rookie group NU’EST better as the boys will become the stars of a new reality program, ‘Making of a Star NU’EST: Landing Operation‘, on MBC Music.
On their new reality program, the boys will be visitng various parts of the country to capture the hearts of fans, as well as carrying out various missions together with their fans.
‘Making Of a Star NU’EST: Landing Operation’ is scheduled to air its first episode on March 21st at 7pm KST.
Meanwhile, NU’EST has received explosive amount of interest after the release of their debut track ‘FACE‘ on March 15th and has been the #1 most searched on various portal sites.
In case you haven’t seen, check out the preview for their reality program below!
15 Mar:
After releasing their much anticipated MV for their debut track “Face“, rookie boy group NU’EST has recently unveiled a behind the scenes / making of video for their music video “Face”.
With their polished dance moves, the boys have sure set themselves apart from other rookies out there.
Be sure to also check out their special greeting to their fans towards the end of the clip! (Translations below)
We are urban electro band, NUEST!
We are finally able to greet all of you with our first title song, “Face”.
In our song “Face”, we represent the young people in their teens and sing about how we see the world through our vantage point.
We have incorporated a lot of dub step that is popular in Europe, setting our song apart from others in the industry, and the addictive chorus is sure to hook you.
Please show our new song “Face” a lot of support, and also make sure to show us NU’EST a lot of love and support as well.
This has been, urban electro band, NU’EST!”
Orange Caramel introducing NU’EST:
Source: allkpop
12 Mar:
Following the teaser releases for JR, Ren, Baekho, and Minhyun, Pledis Entertainment released a new one of NU’EST member ‘Aron‘.
Aron’s teaser showcases his mysteriousness yet overflowing with charisma. Aron’s teaser also continues with the group’s “bad boy” image from their first group teaser – check it out Aron’s teaser below!
Source: allkpop
11 Mar:
Following the teaser releases for Ren, Baekho, and Minhyun, Pledis Entertainment released a new one of NU’EST member ‘JR‘.
JR’s teaser showcases his strong rapping abilities and with a bit of boxing choreography. JR’s teaser also continues with the group’s “bad boy” image from their first group teaser – check it out JR’s teaser below!
Source: allkpop
9 Mar:
A representative from TVDaily met the five members of NU’EST whose smiles made the chilly day immediately warmer. The leader, JR, Minhyun, Baekho, Len, and Aaron‘s eyes were bright and filled with passion.
NU’EST is getting noticed for their talented musical skills and stunning visuals even before their official debut. Their first song, “Face” relays a message of being the spokesperson for the teens.
“In “Face” we incorporated dubstep which is very popular in Europe these days. It’s a combination of our message and trendy music. Although it’s our debut song, we’ve put in a lot of our own opinions into this single. It’s especially meaningful because Aaron and JR wrote the lyrics to the album’s intro song. It will be different from other songs.”
“This song’s key point is the performance. We planned various performances including one with chairs. There are a lot of problems for teens and we’re speaking about them. The teen’s problems should be worked out by everyone.”
The five boys all met with the same dream of being a singer as if fate called them together. How did these extraordinary boys get together in one place?
“I did kendo for 7 years. I liked kendo and also wanted to be a singer but didn’t really know how. But I was coincidentally casted and have been working hard ever since.” (Baekho)
“I was born in America and lived there for 19 years. I auditioned for Pledis (the agency) and placed first. I sang Ne-yo‘s “So Sick” and also rapped. When I came to Korea, I met these friends here. It was very hard at first because I wasn’t very fluent in Korean, but it’s better now thanks to the members helping me out.” (Aaron)
Ever since then these boys have been moving together for the sole dream of being singers. “Really though, we were always practicing except when we were sleeping. We were training and attending school also. The agency didn’t really tell us that we couldn’t date but we knew we weren’t able to anyway. When we all met we were watching a movie together or busy sleeping.” (JR)
These boys took one step at a time towards their debut. They participated in their agency’s album’s title song, “Love Letter” and worked with After School in their music videos and on stage.
And because of that they gained the title of After School Boys. “After School Boys, I think people will think of us as the male version of After School. Since After School is famous for their performance, people will have the same type of expectation for us. We were able to work even harder because we didn’t want to fail their expectations.”
“To be honest, it’s a lot of pressure. The After School members are very good dancers so we want to do well and not ruin their reputation. We’re trying really hard.” (JR)
“Of course when we watch powerful stages by artists such as TVXQ, we want to be able to do that too. We saw how Big Bang enjoyed the stage and interacted with their fans and we would like to do that as well. All the artists who we’ll meet after debuting will have some sort of impact on us. We get the drive to work hard to perform with great artists.”
“But rather than being the ‘second’ something, we want to be something new. We want to make a new title for ourselves. You know when you listen to a song and think that it sounds like one artist? We want to be like that. When people listen to our song I want them to say that it’s NU’EST‘s style.”
When asked about their goal for this year, they all replied, “We want to win the rookie award this year. And in 10 years we hope that we’ll be at the top of the music scene. We want to be a group that everyone on the street will know about its members and songs.”
With their talents, TVDaily’s reporter thinks that their goals will be accomplished sooner than they think.
Source & Image: TV Daily - allkpop
8 Mar:
Following the teaser releases for Ren and Baekho, Pledis Entertainment released a new teaser of NU’EST member ‘Minhyun‘.
Minhyun’s teaser showcases his strong vocal and piano abilities – check it out below!
NU’EST will be debuting on the 15th, so stay tuned for more!
Source: allkpop
6 Mar:
Today, they released a teaser of another member Ren, who is seemingly a girl, but shows off his charismatic charm and sharp looks by chopping off his hair.
Are you excited for their debut on the 15th?
Source: allkpop
5 Mar:
Today, they released a teaser of member Baekho, who shows off his masculine charm and Kendo skills.
Are you excited for their debut on the 15th?
Source: allkpop
6 Feb:
As we reported earlier, rookie boy group NU’EST is planning a Valentine’s date with their fans!
Although they have yet to make their official debut, Pledis Entertainment‘s first boy group has been receiving much love and interest after they revealed their official name and profile pictures.
The boys want to return that love by setting up a special date with their fans for the very first time, and they personally explained how fans can participate in the special event.
Check out the video and translations below, and make sure to sign up for the event by visiting theirFacebook page!
“Hello everyone, this is NU’EST!
Do you want to do something special for this upcoming Valentines Day?
We thought you might, so we prepared something for all of you!
How would you like a spend a special day with us, NU’EST? We would like to treat you!
Let’s go watch a movie together!
Please visit our Facebook page and leave a photo for a chance to win 2 movie tickets per person!
More detailed information can be found on our Facebook page, as well as our fan cafe.
This has been NU’EST! Thank You!“
Source: allkpop
4 Feb:
Pledis Entertainment‘s first boy group, NU’EST, have finally opened an official Facebook page!
Though they’ve yet to debut, NU’EST enjoys strong public interest thanks to their gradual introduction to the K-Pop community. Now fans from all over the world will get to learn more about the group and stay connected with them through their Facebook.
The boys released two video messages, one in English and the other in Korean, to share the good news. Check it out below, and then take a look at NU’EST’s Facebook page!
—-
< English video message >
< Korean video message >
31 Jan:
Rookie boy group NU’EST is planning a Valentine’s date with their fans!
Although they have yet to make their official debut, Pledis Entertainment‘s first boy group has been receiving much love and interest after they revealed their official name and profile pictures.
The boys want to return that love by setting up a special date with their fans for the very first time.
Fans will get the chance to go see a movie with the NU’EST members. More information can be found on their official fan cafe as well as their Facebook page.
Representatives of Pledis remarked, “We have a few other events planned where the fans will get to meet with the NU’EST members, so please continue to show them your love and support.”
NU’EST is comprised of five talented boys, and their group name stands for ‘NU’ (New), ‘Establish’, ‘Style’, ‘Tempo’. Their official debut is scheduled for early March.
19 January:
On January 19th, NU’EST’s agency Pledis Entertainment introduced Minhyun as a member with outstanding visuals.
“Because of his good looks and tall height, he is more than capable of taking on some modelling work. We will be sure to show the fans everything he is capable of, from singing to modelling and more,” remarked a Pledis representative.
Fans were also drawn to member Aaron, whose was cast immediately at the ‘PLEDIS USA Personal Auditions‘ after captivating judges with his unique vocals.
NU’EST will continue to introduce each member through individual profile pictures as they near their debut. The idol group will make their debut sometime in March.
Pledis Entertainment has finally revealed the name of their newest boy group!
Known initially as the Pledis Boys after doing promotions with their seniors, Son Dambi and After School for their Happy Pledis 2012 “Love Letter” single, they have been officially named as NU’ESTand will debut soon as a 5-member group.
This was announced by Pledis on the 17th together with a teaser photo of the 5 members. The group name NU’EST is an combination of NU (New), E (Establish), S (Style), and (T) Tempo and is said to hint at establishing a new style of music.
Pledis revealed with confidence, “NU’EST will be debuting in early March, and although they will be the 3rd rookie group after fellow boy groups like EXO and B.A.P to debut, we are not worried and will not be hasty with their debut because they have the talent and looks to succeed.”
28 December:
The Pledis Boys will be performing at the 2011 SBS Gayo Daejun which will take place at KINTEX in Ilsan December 29th.
The members have displayed a more adorable image through the ‘Happy Pledis‘ project with their labelmates After School, however for their debut stage, the boys will be putting on a powerful and intense performance. The Pledis Boys will also be doing the shuffle dance with their seniors.
The competition between the idol stars for 2012 has already caught fire, but the members remarked, “We are pouring out everything we have into recording our album and preparing for our promotions. We will be approaching our fans with music that’s express our unique Pledis Boys personality, and we hope that you guys will continue to love and support us.”
7 December:
Pledis Entertainment has just uploaded a behind-the-scenes video from the MV set of “Love Letter“, where they finally introduced the members of upcoming boy group, the Pledis Boys!
The video delivers solo and group shots of the boys, matching names to faces in order for fans to better recognize each member. JR, Ren, Doyun, Yusang, Minhyun, Aron, Seungchul, and Baekhowere seen messing around on set with props, while beaming excitedly for the camera.
Check it out below, and stay tuned to allkpop for further news regarding the boys’ debut!
Source: allkpop
25 October:
Pledis Entertainment has been teasing us all year long about the impending debut of their new boy group, After School Boys. The boys have been making small appearances here and there as backdancers and rap features for their labelmate seniors, but very little was known as to how many members would be in the group.
It seems the members have been finalized, as seen by After School Boys’ featuring in a new CF for ‘New Balance‘.
After School Boys recently took part in a CF for a new clothing line titled ‘New Me. New Down!’ by ‘New Balance’. As expected, the boys are all handsome and look to be quite young. They also bust out some interesting dance moves midway through the CF before meeting up with senior labelmate,Lizzy.
Check it out below!
Source: allkpop
29 June:
The male version of Pledis Entertainment’s After School, ‘After School Boys‘, has revealed that they will be making their debut at the end of this year.
They’re currently comprised of four members that are training within the company, but an additional one or two will be added through further auditions.
A representative of Pledis said, “We’re currently thinking of a total of five to six members. They’ll be making their debut at the end of the year, and After School Boys is not their official name. We’ll be finalizing their name soon before going into deciding on their music and stage concept.”
They continued, “As a company that only houses female artists like Son Dambi and After School, we’ve piqued the interest of fans with our first ever male group. They’ll be a group featuring a different and unique feel.”
7 June:
Recently, After School leader Kahi revealed two members of this upcoming group: Dongho (on the left in the video) and Jonghyun (on the right in the video). Dongho had previously appeared in After School’s ‘Play Ur Love’ music video. In the clip below, both boys laugh shyly as the camera and attention quickly turns on them in anticipation for their pending debut.
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