Auction

2 November:
A few days ago, SHINee‘s Minho made a ‘drop dead sexy’ transformation for his CF with ‘Auction‘.

The commercial grabbed the attention of many fans it featured a sexy scene between Minho and modelGoo Eun Ae getting up close and personal. Now, a special behind the scenes video for the CF has been revealed.

Check out the behind the scenes video below!

Source: allkpop

31 October:

Attention fangirls everywhere — this CF may just make you run and stuff your head into a freezer because it’s just that hot!

As promised from earlier teaser photos, SHINee‘s Minho makes a ‘drop dead sexy’ transformation for his CF with ‘Auction‘. The commercial grabs your attention right off the bat, as Minho storms into the room while taking off his shirt. Model Goo Eun Ae moves towards him, and between them, objects get broken before Minho pins her to the wall.

Ultimately, Minho smirks, “I’m not worried“, and the CF cuts out to an announcement that declares a shopping mall is having an ‘all-kill’ sale — implying that he could easily replace the broken objects.

Check out the CF below!

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The same company (and sale!) also filmed a CF with f(x)’s Sulli, who turns into a playful bad girl, destroying feather pillows and various objects in a pillow fight.

Source: allkpop

26 Maret:

Popular idol groups SHINee and f(x) put on their best spring clothes for their photoshoot with online shopping mall, ‘Auction‘.

For the site’s spring catalog, the members of SHINee and f(x) were outfitted in bright, colorful patterns, which were balanced by their sweet, pastel-hued props.

As ever, SHINee’s Onew proved himself to be a great leader by taking the initiative to create a relaxed environment. The idol joked around with the staff and colleagues, and ensured that everyone was smiling through the long hours.

The f(x) members also brought their professional outlooks, as staff members reported that the girls barely looked tired, even though the shoot lasted for two days. f(x)’s Victoria played the role of ‘big sister’ well by giving the younger ones snacks during breaks.

The groups created two ‘couples’ (Onew-Sulli and Minho-Victoria) for the shoot, and they worked perfectly together, as expected of the close labelmates.

SHINee and f(x) will act as Auction’s models for a year, starting this March.

Source & Photos: Korea Economic via Nate via allkpop

18 February: 

On February 17th, it was revealed that Auction had recently recruited popular idol group SHINee as their main models for the next year.
As a result, SHINee will join f(x) – who signed a  two year contract with Auction last year – and be the face of Auction starting in March.
Auction followed the trends in selecting SHINee and f(x) as its main models, targeting young people in efforts to strengthen their sales in the fashion and accessories categories.  The company is strategically trying to reach consumers in their 10s-20s through celebrity marketing.
Source: Yonhap via Daum via allkpop