LOOK Optical

2 Frbruary:

We reported early last year that 2PM became the endorsement models for ‘Look Optical‘.

The boys have been releasing numerous CFs for the franchise, and it seems that their presence has paid off for the company!

Reportedly, Look Optical experienced a 26% jump in daily sales for all 65 stores; some stores are even stating they’ve received a 68% increase. The stores around college campuses experienced the most dramatic boost, with their average increase leveling out to be approximately 48%.

Look Optical stated, “Our ‘Glasses are the face’ campaign last year aimed to increase consumers’ awareness of glasses as a fashion item. This year’s market strategy was to emphasize the differences between Look Optical and other optical stores, and define a new market to lead on.”

They continued, “We plan to implement this advertisement in the first half of 2012 through various means, and continue with a variety of promotions and events.”

If you haven’t seen 2PM’s latest ‘Look Optical’ CF yet, check it out below!

Source: Hankyung - allkpop
2 Juni:

Nichkhun and his fellow 2PM members recently filmed a CF for ‘Look Optical‘, and it’s just been announced that the so-called ‘Nichkhun glasses’ have sold more than 10,000 pairs in one month!

The ‘El Sid-EL4005′ model sold more than 2,000 pairs alone on the day it was first introduced in a Shinchon store. 300 pairs were sold everyday after that, adding up to more than 10,000 pairs being sold overall.

The ‘Nichkhun glasses’ are fairly cheap, selling at about $12.50 USD. His endorsement produced approximately $125,000 in revenue for the brand.

‘Look Optical’ opened its first store on March 2nd, and gained attention by choosing 2PM and T-ara to be its spokesmodels.

Source: Newsen via Nate via allkpop

5 Mei:he beastly 2PM boys and T-ara’s Eunjung recently unearthed their stylish inner geeks for a Look OpticalCF.

The TV ad begins with Nichkhun fretting over his first date with Eunjung. He then proceeds to choose the appropriate ‘face’ for the date and wears an appealing pair of glasses. According to the boys, ‘a pair of glasses make up the face’.

The CF definitely hammers home the message, ‘Be sure to lock down the right first impression on your very first date by wearing the ‘right’ pair of glasses’.

Source: allkpop

25 Maret:Blue chippers 2PM along with girl group T-ara were recently picked up by optical store LOOK Optical to endorse the latest sunglasses and frames.

LOOK Optical’s Seoul store was recently covered with posters of the two groups and they also officially opened up their Youtube channel which included videos of the photo shoot with the two groups.

Check it out below!

Source: allkpop