For the photoshoot, Jessica is wearing a simple, white dress, which is the 2012 Spring/Summer trend color. Some ruffles were added to accent her feminine beauty. Her outfit perfectly complimented the soft, blue ‘SPLASH‘ bag that sat in front of her. In addition, Jessica channeled her inner ‘Grace Kelly’ to express the rich, classic concept of this line.
The head of J.ESTINA’s strategy department, Song Ji Won, stated, “Many people have shown much curiosity after the photoshoot collaboration between Girls’ Generation, who have shown their skills through singing and acting, and J.ESTINA. In particular, the ‘SPLASH’ line that Jessica is advertising has been very successful, rising to the top-selling item as soon as it was released.”
Meanwhile, fans and fashionistas will be able to purchase the 2012 Spring/Summer collection that Girls’ Generation is advertising nationwide in late February.
20 October:
Previously, we reported that SNSD became the newest models for accessories brand, ‘J ESTINA‘.
After revealing numerous ad cuts, the brand has finally released their long-awaited CF. The girls sport different styles of bags from the ‘J ESTINA Choice’ line, including sexy clutches, contemporary totes, and casual backpacks.
Check out their new ad below!
Source: allkpop
7 October:
The reason for J. ESTINA choosing SNSD to be their official endorsement models is not simply due to the fact that they are a popular girl group. The ladies are at the forefront of the Hallyu wave that’s making a tremendous impact overseas and like the brand itself, SNSD’s image also pairs well with the chic ‘real princess’ concept that they are currently pushing.
J. Estina will be releasing a new line of bags called, ‘SNSD backpack’. The backpacks will display the floral pattern that’s classic J. ESTINA, and will be offered in two colors of brown and ivory. In late October, they will be releasing their special S/S design- a red-colored bag decorated with studs.
The bags are sure to be a hit for the new autumn/winter season!
2 October:
The advertisement was revealed recently and displays the girls dressed in autumn attire to fit the impending season in what J. Estina describes as a chic princess image.
J. Estina was noted in the past for acquiring American actress/model Lydia Hearst as the face of their brand and is staying grand with their newly chosen SNSD members.
J. Estina marketing director Song Jiwon stated, “Through our work with SNSD, we’re reinterpreting Princess Giovanna so you can look forward to SNSD’s rebirth as royalty.”
29 June:
On June 29th, J.Estina released photos from Park Han Byul’s summer photoshoot for the brand. In the revealed photograph, the star is seen showcasing her beauty in a white maxi dress and a pair of beige sunglasses.
Park Han Byul put the cherry on top of her look with elegant silver hoop earrings and a colorful headband, both by J.Estina, transforming into a real beach beauty.
Source: TVreport via Nate via allkpop2 Maret:
Inspired by a “Secret Garden” concept, props like flowers, birds, and butterflies were used to express the fresh feeling of spring and all of its romantic associations.
Yoon Seung Ah has been sporting a bobbed hairstyle for her role in MBC’s “All My Love“, but it was pinned up to exude a more feminine feel for the shoot.
A representative of the brand revealed why they chose her for the second consecutive year: “Her cute and lovely imagine fit so well with ‘J.ESTINA.’ The public recognizes her more this year, so we’re looking forward to the positive influence she’ll bring to our brand.”
Source: Seoul NTN via Nate via allkpop
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