Caffe Latte

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3 July:
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28 June:

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24 May:

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Credit: Caffe Latte Official Website | Shared by: Blue★Princez @ SJ-WORLD.NET
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17 May:
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Super Junior’s Siwon is chosen as the new model for Maeil Dairy Company’s coffee brand, “Caffe Latte.” The person in charge of Caffe Latte revealed how the model was picked by saying, “We decided that the person who best fits the top cup coffee brand, Caffe Latte, is Siwon of Super Junior, who is leading the Hallyu wave globally. We are hoping that Siwon’s deep and soft image will well express the specialty of Caffe Latte.”

Furthermore, Caffe Latte will expand its marketing immensely now that Siwon is their model. By being the top brand, they are planning to strengthen their brand’s value and put much effort into placing them firmly in the number one spot.

Even with a busy schedule because of Super Junior’s world tour and filming for a Chinese drama, Siwon was lively and enthusiastic all throughout the filming of the CF. He led the atmosphere of the set with his good manners, which was greatly complimented by the people involved.

The first Caffe Latte ad, with Siwon as the model, will be seen on TV near the end of May.

Source: Soompi
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Popular Super Junior member Siwon was recently chosen as the newest model for renowned coffee brand, Caffe Latte.

On May 17th, his appointment as the new brand model was announced by his management companySM Entertainment. A representative from Caffe Latte commented, “We reached the conclusion that there was an excellent match between Siwon, the leader of the global Hallyu boom, with Caffe Latte’s status as the leading coffee brand. We expect that the strong yet smooth image of Choi Siwon will appropriately emphasize the positive characteristics of Caffe Latte.”

It was reported that Siwon took time out of his busy international schedule in order to participate in the recent CF shoot. His excellent manners coupled with his bright charms reportedly captivated the staff and representatives who were present at the shoot.

This prestigious endorsement deal follows hot on the heels of Siwon’s record in which he cracked 2 million followers on his Twitter account. This achievement is a first by a Korean, and once again solidified Super Junior’s status as global leaders of the Hallyu wave.

In related news, Siwon’s commercials for Caffe Latte will begin its television rotation at the end of May. Those who want to view the behind-the-scenes footage of the shoot and interviews with Siwon can do so at Caffe Latte’s home page.

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